In the document, Apple promises to reject anything that “doesn’t offer a high-quality experience.”īut Apple did push back. Today, the guideline states that developers should “avoid piling on to a category that is already saturated,” and reminds developers that the App Store has “enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. In spirit, the guideline makes sense, as it gives Apple permission to make more subjective calls over low-quality apps. The 4.3 guideline is something Apple wields to keep the App Store free from what it considers to be clutter and spam. Another rejection was over text that needed correction. (Once, it was rejected for use of a broken API. In nearly every rejection, app reviewers flagged the app as “spam” either due to its use of astrology or, once, simply because it was designed for online dating.Īpple continually cited section 4.3 of its App Store Review Guidelines in the majority of Struck’s rejections, with the exception of two that were unrelated to the app’s purpose. But it took close to 10 attempts over several months for the startup to get its app approved by Apple for inclusion in the App Store. In other words, it’s an astrology-based matchmaker. Founded by former Apple engineers, a new app called Struck wants to be the Tinder for the Co-Star crowd.
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